Video premiere: K-Riz - Less Is More

Written By Jeff MacCallum

Today, the Cups N Cakes Network is excited to premiere the new music video for “Less is More” by Calgary’s K-Riz. The track comes from his September 2023 album One Way Ticket, his first released via Birthday Cake Records. One Way Ticket pulls from an assortment of influences and showcases K-Riz at his apex, glowing with confidence, embracing new experiences, and living in the moment. 

Featuring K-RIz's calming verses, breathy hooks from Ice Tha One and hypnotic production courtesy of Junia-T, it’s a moody jam where atmosphere takes precedence, striking a balance between melodic hip-hop and blissful R&B. The video was directed by Jason WH and features Lettisia as the leading lady. It focuses on the early days of a relationship, and depicts the singular focus that comes with a couple who are newly in love.

You can watch the video for “Less Is More” below, and you can stream the One Way Ticket wherever you stream music. Of course, you can also purchase the album over on K-Riz’s Bandcamp page.

Jeff MacCallum

Jeff MacCallum is our founder. He created Cups N Cakes simply because he had a love of local music. Soon the platform grew beyond the confines of his scene in Edmonton to include all of Canada.

"I did it all very DIY. Everything you see was me learning on the fly. I'm a carpenter not a musician, or a journalist, or a publicist... I'm a carpenter and a weird crazy music fan that thought he could do something fun that might benefit something I care about"

Over the years, MacCallum's commitment to elevating Canadian music earned him a spot as a Polaris Prize Juror, a WCMA Juror, a consultant for music festival curation, and a dear friend to independent music in Canada.

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